We built Alida’s brand end-to-end—starting with a clean, confident logo inspired by her Fynbos Frida aesthetic, then producing a professional editorial brand portrait, and launching a conversion-ready website that showcases her turnkey co-living operations. The result is a cohesive, quiet-luxe presence that feels both trustworthy and sleeves-rolled. Within 3 days of going live, three investors reached out to partner with Alida—proof that clear positioning + design-led storytelling drives action.