Experience
Freelance Graphic Designer
— Web, Print & Brand (Remote) | 2023—Present
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Designed visually engaging website promos, landing page hero art, and social graphics for launches and seasonal campaigns.
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Created product promotion kits: thumbnails, banners, email headers, and Pinterest-optimized creative with variants for testing.
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Produced print-ready materials: postcards, inserts, look sheets, labels/packaging; set bleeds/trim, overprint settings, and export specs.
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Built brand identity and illustration/icon sets; maintained consistency across digital and print touchpoints.
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Managed multiple projects concurrently; implemented stakeholder feedback quickly while preserving craft and brand standards.
Selected Earlier Experience
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Expedia Group
— Senior Design Lead / Assoc. Creative Director (Global campaigns & digital/print)
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Ogilvy / Draftfcb
— Senior Designer / Creative Lead (Brand, advertising, print & digital)
Led high-volume campaign and brand systems; partnered with production and vendors to ensure color, consistency, and on-time delivery.
Contact
I’m an award-winning visual designer with over 20 years in brand identity, digital design, and print production. I create cohesive, story-driven visuals that bridge strategy and beauty—bringing clarity, consistency, and craft to every brand I touch.
I’ve led and collaborated on everything from global campaigns for Expedia Group to brand launches for boutique businesses and wellness startups, designing across web, social, and packaging with an eye for detail and brand integrity. Whether building a visual identity from the ground up or refining a mature brand system, I bring a deep understanding of color management, prepress, and large-scale asset organization, ensuring every deliverable—from screen to press—feels polished and consistent.
I’m fluent in Adobe Creative Suite, Figma, and Canva, known for my fast turnarounds, calm under pressure, and collaborative approach. Above all, I believe good design tells a story—one that’s clear, elevated, and unmistakably true to brand.