Led the visual direction and rollout of Expedia Group’s rebrand, building a global system that unified typography, color, imagery, iconography, and motion across web, social, print, and events. Authored brand guidelines and a scalable asset library/templates for marketing and product teams worldwide, partnering with regional stakeholders to ensure color accuracy, localization, and consistent execution. Delivered campaign toolkits and dev-ready exports that accelerated production and elevated brand consistency across markets.