For 86, a talent management company representing influencers, creatives, and brands in the wellness industry, the logo exploration focused on a refined, typographic identity—clean, confident, and modern. The simplicity of the name “86” allows the design to speak through elegant proportions, balanced spacing, and a soft green palette that evokes calm, nature, and sophistication. The website direction mirrors this minimal approach: editorial-style layouts, subtle motion, and thoughtful typography that showcase talent and brand collaborations with clarity and quiet luxury. The overall aesthetic feels fresh, intentional, and effortlessly elevated—wellness meets modern professionalism.